One of the cornerstones of profitable internet marketing is to ensure that you have an effective video marketing strategy. Video in websites, services or products is an inherent component of online advertising now. Creating specific, eye-catching videos grab viewer?s attention. Video helps your customers know you and your business, and feel comfortable with you. It is especially important for small, local businesses. You can even make a very effective video yourself using simple software or an online video service.
Keep your video short. Studies say that the attention span of video is about 30 seconds. It creates a personal connection among your prospects and clients. Video marketing can also help you enhance your online visibility and stand out in a crowded and competitive environment. Your description via online video makes a big difference in your business.
Videos make material more believable, grabs the viewer?s attention, more precise than text. An effective video leaves the viewer wanting more and feeling the need to go to your website. Video content helps in maximizing audience engagement. Google loves video content and ranks you high on the search engines very quickly if you are able to target the right keywords. It is an effective, affordable path for positive attention.
You can add anything that you think will get attention from your customers like stills, videos, images of your product etc. You may add a personal message or a testimonial or a recommendation from one of your customers. Always provide an option for the customer to contact you. Make sure you add your phone number, email, website address etc. Distribute your video through You Tube, email, online ad campaign
Video helps your customers to identify the difference of you from your competitors. Videos to online marketing improve your results. It keeps your visitors engaged to your site and brand. YouTube is an important marketing platform for you to share your videos. YouTube is now the second largest search engine in the world
Realizing the importance of video, Google itself prioritize in video content. Customers are interested in watching informative video that helps them solve specific problems they are facing.? Always try to project free offers of your product through video. Surveys highlighted that marketers give strong preference to video marketing than any other.
Effective Video
??? ?An effective video should be memorable, informative, and expressive.
??? ?Always begin your video by doing some keyword search and get the best keywords for your website.
??? ?The first 10 seconds of your video is absolutely important. You need to deliver something that will motivate the viewer to keep watching.
??? ?Highlight the problem that your viewer is facing. Also offer right solutions.
??? ?Focus on creating high quality content and provide value for your viewers.
??? ?There should be a strong sub title
??? ?Video should have contents that engage the viewers and want them to keep watching.
??? ?A clever concept rather than marketing bluster gets viewer attention.
??? ?Use quality graphics and music (if any).
??? ?Use a live person?s voice.
??? ?Select an attractive title, excellent content
??? ?Optimize your video for search engines
??? ?Include URL in your video
Always think ?How your video can benefit your user??. Then set goals for actions you?d like your views to take. Then have a distribution strategy (know where you plan to share/showcase your video). When appropriate for the product, video marketing can be one of the most effective ways to attract potential buyers and land the sale. Video marketing represents the personality of your company.
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This entry was posted in Business Tips. Bookmark the permalink.Source: http://www.netultimate.com/blog/video-marketing-and-advertising/
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